My Portfolio

Adam & Lynn (2025 - Now)
Founder
Adam & Lynn (2025 - Now)
Founded Adam & Lynn, a startup execution intelligence company. Built Coen 1, a platform that collects execution signals—decisions, pivots, customer research, shipping cadence—and turns founder chaos into investor-proof traction data. Led early customer development by onboarding founders directly and validating product-market fit through hands-on strategy sessions. Born from the chaos of building Dusty Beetles—because the problem was never the company, it was founders unable to coherently capture their own story.

Dusty Beetles (2021-2023)
Founder & Lead Architect
Dusty Beetles (2021-2023)
Built the entire MVP for the startup in less than 48 hours—and we sold our first product the same day the prototype was done. I designed the packaging, the product, and the brand. The product? An infused June beetle snack, dusted in cheese and infused with legal hemp-derived cannabinoids (2018 farm bill compliant, COAs and all). We established a brand presence overnight, got Blind Fury (yes, the BET rapper) to try them, and brought the world's first edible insect product to market. Unfortunetly, life kicked my ass and I had to shut down.









