Founded Adam & Lynn, where I build Coen 1—an emotional-intelligence instrument for people who can't afford to misjudge themselves. It reads the exhaust of how you already work and live—voice notes, decisions, check-ins—and resolves it into an honest read of your state: where your energy actually is, what's draining you, where your conviction is solid and where it's fraying. It started out pointed at startups, scoring execution signals for investors. Turned out the thing nobody could actually see wasn't the company—it was themselves. So I turned the instrument around. See yourself clearly.

Built the entire MVP for the startup in less than 48 hours—and we sold our first product the same day the prototype was done. I designed the packaging, the product, and the brand. The product? An infused June beetle snack, dusted in cheese and infused with legal hemp-derived cannabinoids (2018 farm bill compliant, COAs and all). We established a brand presence overnight, got Blind Fury (yes, the BET rapper) to try them, and brought the world's first edible insect product to market. Unfortunetly, life kicked my ass and I had to shut down.